When the newsroom at WNIN first discussed expanding our coverage to Spanish-speaking communities, the intention was to become a trusted news source for those communities. It’s crucial for your community engagement to get to know the audience you are trying to reach – to understand their needs, their listening habits, and what type of content engages them – before you create the content or start thinking about story ideas.

Andrea Tudhope was the senior producer for America Amplified’s national talk show centered around the 2020 election. She shares how she prioritized diversity and listening to create the show and how the show highlighted community stories from across the country.

Connecting with rural communities requires more than a digital tool. Here are 7 ways journalists can build meaningful relationships with rural audiences, from the America Amplified.