Behind the Stories

How America Amplified stations turn engagement into content, and what they learned along the way.

Check out our archives to see what we learned in America Amplified 1.0

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KOSU and StateImpact Oklahoma record youth voices on Oklahoma issues

When legislation started passing in Oklahoma that impacted students, the team at KOSU noticed that they hadn’t actually heard from those students. They set out to get their perspective, and the project has grown into an ongoing series that will extend through the 2022 midterm elections. They told us how the stories came together and what they’ve learned so far.

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How WNIJ is connecting with Spanish-speaking audiences with Hola

The team at WNIJ in northern Illinois has been addressing information needs for its Spanish speaking audience through a new digital community called Hola. Using its grant from America Amplified, WNIJ has been able to hire folks to help translate its content into Spanish. Northern Public Radio’s News Director Jenna Dooley shares these insights into her station’s work.

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How Decibel at Austin PBS is addressing information needs in semi-rural Del Valle

Decibel is the community-led journalism project at Austin PBS in Texas. The team has set out to amplify diverse voices through listening sessions and in-depth reporting that addresses communities information needs. Most recently, Decibel released its Del Valle Resource Guide after spending nearly a year in the community. Decibel’s Executive Editor Samantha Guzman explains how her team worked to address this community’s information needs.

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Music as engagement: How WWNO is using New Orleans’ rich music scene to reach new audiences

Music is at the heart of the city of New Orleans, and now it’s at the heart of their public radio station’s engagement strategy, too. Inspired by the podcast Song Exploder, producer Alana Schreiber is bringing musicians into the studio to break down one of their songs. She told us how that process has made her a better listener and how she envisions the city’s music scene as a gateway to building a stronger relationship with between WWNO and the community.

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WMMT’s Katie Myers tells a different kind of labor story in Appalachia

For the past few months, Kentucky-based reporter Katie Myers has been covering labor movements in Appalachia, culminating in a three-part series focused on West Virginia. She told us about how this reporting came together, and how she hopes to use what she learned in the process to tell stories in Eastern Kentucky.

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The community as assignment editor: a conversation with Detroit’s Outlier Media

Sarah Alvarez started in civil rights law before becoming a senior producer and reporter for Michigan Radio, the Ann Arbor-based NPR affiliate. Believing that journalism is a service that should be responsive to the needs of all, Alvarez wanted to find a way to fill the information and accountability gaps in communities where those things are needed the most, typically low-income neighborhoods.

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How KCUR added critiquing their own content into the newsroom process

Public radio stations produce a ton of local content on a wide range of platforms: news features, digital stories, videos, talk shows, newscasts, announcer breaks, promos. But it’s difficult to actually listen and read in real time to evaluate how well we are serving communities. News directors and other managers may carve out time to evaluate the work, but we really need more diverse observations to continually improve.

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Ohio Valley ReSource use of Hearken: What was helpful, what was limiting

Jeff Young is the managing editor of Ohio Valley ReSource. He is an award-winning journalist and has reported from Appalachian coalfields, Capitol Hill, and New England’s coast, among other places. His book, “Appalachian Fall: Dispatches from Coal Country on What's Ailing America,” was released in August 2020.

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