Behind the Stories

How America Amplified stations turn engagement into content, and what they learned along the way.

Check out our archives to see what we learned in America Amplified 1.0

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Journalism that makes the first move: How a NYC online publication uses snail mail to reach new audiences

Is the future of engagement … printed? THE CITY — a nonprofit newsroom in New York City — sends their journalism directly to community members via print media. These pieces of print media — postcards, posters, etc. — are meant to stand on their own as complete stories that address hyperlocal issues. We talked to them about their team’s approach and its local impacts.

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How GBH is Showcasing Gen Z in Political Conversations

GBH in Boston is interested in reaching more people who identify as Gen Z — that generation born after “millennials,” currently in their late teens or early twenties. So this year they’ve launched a new video series called “Politics IRL” that features Gen Z individuals talking about their passions and interests, especially as those interests revolve around politics in the lead-up to the November election.

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KUNR’s Commitment: Long-term engagement with Latino communities

Over the last seven years, KUNR Public Radio has built its team and workflows to report news bilingually in English and Spanish. To get that news to the communities that need it, KUNR uses a combination of partnerships, digital tools, and in-person outreach to Spanish-speaking and Latino community members.

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What KTOO stopped doing in order to engage more deeply with their audience

KTOO became part of America Amplified in the fall of 2021. The station’s original project was to engage with the local Filipino community in Juneau and statewide, in the build-up to the Philippine presidential election in May of 2022. It was treated as a pilot project. But thanks in part to employee turnover and restructuring, the station is now able to refine those practices and apply them to all of their coverage.

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Montana Public Radio answers community questions big and small on its engagement podcast ‘The Big Why’

Montana is a big place (they don’t call it the Big Sky state for nothing!) and big places come with big questions. That’s where The Big Why, Montana Public Radio’s Hearken-powered podcast, comes in. Since last summer, they’ve answered over a dozen questions like “Why are there so many UFO sightings in Montana?” and “What’s the deal with rolling coal?”

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WITF and Braver Angels built bridges at a brew pub event

WITF in Harrisburg, Pennsylvania has innovated in all kinds of interesting community engagement projects, from embedding reporters in various communities around the state, to developing texting clubs for each beat in their newsroom. Recently they held an event specifically aimed at better engaging with conservative community members.

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North State Public Radio is meeting information needs in wildfire country

Historic wildfires have ravaged Northern California over the past several seasons, and forecasters warn the trend will undoubtedly continue. During the disasters, emergency communication has proven to be one of the most challenging factors. North State Public Radio in Chico, California recognized the problem and began an initiative to hear from people in the region about what information they need most during wildfires. Then they got to work providing that information with their own broadcast and reporting resources.

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Maine Public Is Sharing Authentic Refugee Stories Thanks To Its Innovative Multilingual Newscasts

In 2021, Maine Public launched its ‘News Connect’ project to ensure that new Mainers have access to reliable information about what is taking place in the immediate world around them. Through their work engaging with immigrant communities, Ari stumbled upon a story about how the Cambodian community was snapping up green crabs for traditional Khmer dishes.

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