Behind the Stories
How America Amplified stations turn engagement into content, and what they learned along the way.
Check out our archives to see what we learned in America Amplified 1.0
Journalism that makes the first move: How a NYC online publication uses snail mail to reach new audiences
Is the future of engagement … printed? THE CITY — a nonprofit newsroom in New York City — sends their journalism directly to community members via print media. These pieces of print media — postcards, posters, etc. — are meant to stand on their own as complete stories that address hyperlocal issues. We talked to them about their team’s approach and its local impacts.
How GBH is Showcasing Gen Z in Political Conversations
GBH in Boston is interested in reaching more people who identify as Gen Z — that generation born after “millennials,” currently in their late teens or early twenties. So this year they’ve launched a new video series called “Politics IRL” that features Gen Z individuals talking about their passions and interests, especially as those interests revolve around politics in the lead-up to the November election.
KUNR’s Commitment: Long-term engagement with Latino communities
Over the last seven years, KUNR Public Radio has built its team and workflows to report news bilingually in English and Spanish. To get that news to the communities that need it, KUNR uses a combination of partnerships, digital tools, and in-person outreach to Spanish-speaking and Latino community members.
“Civically, Indiana” project empowers communities to engage with their government
When Indiana Public Broadcasting asked community members for their questions about state legislature, they received a huge response. Now, they’ve created a one-stop shop resource to help Hoosiers understand and navigate their state government.
‘We do not have a seat at the table. YOU are our seat.’ The story behind WSHU’s project, ‘Trash Talkin’’
When Brookhaven Landfill, which processes 14 million tons of garbage and recycling a year, announced it was closing … people had LOTS of questions.
Journalists and educators team up to help new voters navigate the electoral system
Last summer, the WFYI in Indianapolis set out to connect with social studies and history teachers at a local highschool to hold classroom discussions on voting and elections.
Beyond Translation: How WNIJ created content specifically for the Latinx community
Launching in 2019, WNIJ’s Hola initiative engages decision makers within multigenerational Latinx families and connect Spanish-speakers in the DeKalb County and northern Illinois areas.
What KTOO stopped doing in order to engage more deeply with their audience
KTOO became part of America Amplified in the fall of 2021. The station’s original project was to engage with the local Filipino community in Juneau and statewide, in the build-up to the Philippine presidential election in May of 2022. It was treated as a pilot project. But thanks in part to employee turnover and restructuring, the station is now able to refine those practices and apply them to all of their coverage.
Montana Public Radio answers community questions big and small on its engagement podcast ‘The Big Why’
Montana is a big place (they don’t call it the Big Sky state for nothing!) and big places come with big questions. That’s where The Big Why, Montana Public Radio’s Hearken-powered podcast, comes in. Since last summer, they’ve answered over a dozen questions like “Why are there so many UFO sightings in Montana?” and “What’s the deal with rolling coal?”
WFYI heads to school to learn what young voters wanted to know about elections
Last summer, WFYI in Indianapolis set out to connect with social studies and history teachers at a local high school to hold classroom discussions on voting and elections.
Listening sessions helped WITF measure the impact of its solutions-focused climate reporting
Community Advisory Board, focus group, recurring listening session … it doesn’t matter what you call it, bringing together community members to weigh in on content and strategy is engagement and pays off.
Midterm Elections brought a new opportunity for community partnerships and fresh voices at Maine Public
Since 2021, Maine Public has been broadcasting multilingual newscasts, allowing them to form deep connections within the state’s immigrant and refugee communities. Here’s what issues young immigrant voters told them were most important, and how a key partnership helped get the story in front of a broader audience.
WITF and Braver Angels built bridges at a brew pub event
WITF in Harrisburg, Pennsylvania has innovated in all kinds of interesting community engagement projects, from embedding reporters in various communities around the state, to developing texting clubs for each beat in their newsroom. Recently they held an event specifically aimed at better engaging with conservative community members.
North State Public Radio is meeting information needs in wildfire country
Historic wildfires have ravaged Northern California over the past several seasons, and forecasters warn the trend will undoubtedly continue. During the disasters, emergency communication has proven to be one of the most challenging factors. North State Public Radio in Chico, California recognized the problem and began an initiative to hear from people in the region about what information they need most during wildfires. Then they got to work providing that information with their own broadcast and reporting resources.
WhatsApp is at the center of ¿Qué Pasa, Midwest? engagement with Latinx audiences
From the beginning, WNIN’s bilingual podcast ¿Qué Pasa, Midwest? has focused on meeting the community where they are — virtually and in-person. That’s meant figuring out how to connect with them on WhatsApp, which is quickly becoming a go-to destination for finding and sharing news.
How a listening-focused reporting process shaped season 2 of KUNC’s ‘The Colorado Dream’ on the Black immigrant experience
Colorado has the fastest-growing Black immigrant population in the country. That’s the focus of season two of KUNC’s podcast “The Colorado Dream,” Hosted by Stephanie Daniel. She told us how her reporting came together and how the conversations she had without microphones shaped the season.
In Louisiana, Hurricane Season Is Always Big News. Here’s How WWNO Stays Ahead.
If you live in hurricane country, you most likely know you need to have a plan for when storms come. But not everyone knows exactly what that plan should look like, and it can be confusing to keep up with directives from official sources.
From Community Partners to News Series: WUSF’s Latest Engagement Journalism Project Highlights Black Mental Health
In 2021 and 2022, this station’s priority has been to better serve the Black audience in the Tampa Bay region and, to do so, they forged partnerships with Black media organizations in the region. The partnerships and collaborations paid off with a groundbreaking series that aired and was published in July.
Supercharge your engagement with a sweet treat! The Scoop on NCPR’s Ice Cream map.
While New England sweltered this summer, Reporter Amy Feiereisel put together a fun summer engagement project around ice cream. It was a great lesson in how fun news and projects can really engage audiences and communities.
Maine Public Is Sharing Authentic Refugee Stories Thanks To Its Innovative Multilingual Newscasts
In 2021, Maine Public launched its ‘News Connect’ project to ensure that new Mainers have access to reliable information about what is taking place in the immediate world around them. Through their work engaging with immigrant communities, Ari stumbled upon a story about how the Cambodian community was snapping up green crabs for traditional Khmer dishes.