Network Mapping is a tool we can use to visualize the invisible infrastructure that makes up every community. The people, organizations, and physical or digital places you identify as part of that infrastructure become your on-ramps to that community — potential partners or sources for you to reach out to.

With a thoughtfully chosen group of people and coordinated intentionally, CABs become a treasure trove of connections and insights between your station and the community beyond your listening audience. It’s time to reimagine your CAB into one that plays an active role in your station strategy.

In June 2020, WFAE in Charlotte, North Carolina initiated a partnership with La Noticia, a Spanish-language newspaper serving North Carolina, to better serve their region’s growing Latino population.

For many public media stations, community engagement journalism has been a game changer in terms of fundraising and membership. But articulating to potential donors all the ways engagement makes an impact and serves audiences can be challenging. To help get you started, we’ve put together some examples that make the case.

How can your media outlet choose to frame your coverage of and engagement with Latino voters? Here are a few tips to help you tell richer election stories for this growing constituency.

Accurate and reliable information is crucial during a natural disaster. Understanding your community’s information needs will help your newsroom respond quickly in times of great need. 

There are a lot of reasons why many newsrooms are embracing a different approach to election coverage these days. With vast amounts of mis- and disinformation circling, voters don’t know whom they trust. And these days, it is rarely their local public media station or newspaper.

Public radio stations, like any media organization, can find themselves full of people working in silos. Here are some natural opportunities for collaboration between content and development on community engagement.